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Summary - article fournier 1998 - Consumers and their brands: Developing Relationship Theory in - Studeersnel
Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Journal of Consumer Research | Oxford Academic
Loyalty/Relationship
PDF) Lessons learned about consumers' relationships with their brands
PDF] Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality | Semantic Scholar
Frontiers | Impact of Perceived Product Value on Customer-Based Brand Equity: Marx's Theory – Value-Based Perspective
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
A New Consumer Brand Relationships Framework | SpringerLink
Negative emotions in consumer brand relationship: A review and future research agenda
Changing consumer relationships with brands
Sustainability | Free Full-Text | Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality
Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
PDF] Brand passion and its implication on consumer behaviour | Semantic Scholar
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
Consumer-Brand Relationships: Theory and Practice: Fournier, Susan, Breazeale, Michael, Fetscherin, Marc: 9780415783132: Amazon.com: Books
THE CHILD CONSUMER-BRAND RELATIONSHIP : A BUILDING BLOCKS MODEL | Semantic Scholar
Summary - article fournier 1998 - Consumers and their brands: Developing Relationship Theory in - Studeersnel
Frontiers | The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study
PDF) Consumer Brand Relationships: Theory and Practice | Marc Fetscherin - Academia.edu
PDF) Consumer Brand Relationships
Consumer Brand Relationships: Overcoming Its Conceptual Challenges and Development of Propositions | Semantic Scholar
Theory of reasoned action - Wikipedia
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | PLOS ONE
PDF) Consumers and Their BraConsumers and Their Brands: Developing Relationship Theory in Consumer Researchnds: Developing Relationship Theory in Consumer Research | Younes Elghormli - Academia.edu
JOItmC | Free Full-Text | Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
Strategic Management Marketing
PDF] Consumers and Their Brands: Developing Relationship Theory in Consumer Research | Semantic Scholar
PDF) Consumer-Brand Relationships: Theory and Practice